Sil­ja Ten­hunen from Yle was the first keynote speak­er. Her pre­sen­ta­tion "Three forces of change that will af­fect the me­dia mar­ket the most in the next few years" aroused the au­di­ence by high­light­ing the changes in the me­dia mar­ket and Yle's meth­ods for mon­i­tor­ing and re­act­ing to these changes.

Our sec­ond keynote speak­er, Juk­ka Huikko from Ylä-Sa­takun­nan Sanomale­hti Oy, fo­cused on "Dig­i­tal de­vel­op­ment in mi­cro and SME com­pa­nies - in­come stream, ef­fi­cien­cy and prof­it" how sys­tem­at­ic de­vel­op­ment plans can trans­form the op­er­a­tion of a loss-mak­ing news­pa­per in­to a prof­itable one.

In his pre­sen­ta­tion, Mats Melén from Neu­wo Oy talked about the use of ar­ti­fi­cial in­tel­li­gence in con­tent clas­si­fi­ca­tion, con­tent-based mar­ket­ing and im­prov­ing the dis­cov­er­abil­i­ty of au­to­mat­ed con­tent, which af­fects, among oth­er things, search en­gine vis­i­bil­i­ty.

We al­so re­viewed Any­graaf's own so­lu­tions re­gard­ing the mar­ket and fu­ture prospects:

Re­gard­ing CD­Prof­it, Jyri Van­ni­nen talked about the use of CD­Prof­it Maps in qual­i­ty con­trol and han­dling com­plaints, as well as the lat­est ex­ten­sions, such as the dai­ly dis­tance cal­cu­la­tion, which cal­cu­lates the mileage com­pen­sa­tion to be paid per de­liv­ery day based on the dis­trib­u­tor's route.

Re­gard­ing the CProf­it cir­cu­la­tion sys­tem, we dis­cussed the pos­si­bil­i­ties of the CProf­it por­tal, the use of the ex­tend­ed API and the ex­tend­ed elec­tron­ic ac­cess con­trol. Jyri Van­ni­nen and Han­nu In­berg al­so talked about the SProf­it sort­ing ser­vice and new so­lu­tions for pro­cess­ing and man­ag­ing weight dis­tri­b­u­tion ma­te­ri­als.

In the AProf­it re­view, re­cent im­ple­men­ta­tions were in­tro­duced, the cur­rent state of the por­tal with the help of mul­ti-prod­uct book­ings, and the ex­ter­nal in­ter­faces as part of sales sup­port. Kir­si Kela from Hilla Group gave video greet­ings about their im­ple­men­ta­tion of the AProf­it por­tal adapt­ed to Hilla Group's needs.

In the con­tent pro­duc­tion sec­tion, we ex­am­ined the use of eNeo as part of a mod­ern over­all con­tent pro­duc­tion sys­tem and its links to third-par­ty ser­vices, which fa­cil­i­tates the stream­lin­ing of work and re­duc­ing the need for train­ing. In the re­view of the NeoDi­rect on­line pub­li­ca­tion, we were ac­quaint­ed with re­cent projects, the pre­sen­ta­tion of au­to­mat­ic num­ber-based con­tent from a vi­su­al mag­a­zine and the ad­di­tion­al earn­ing op­por­tu­ni­ties brought by per­son­al­iza­tion and clas­si­fi­ca­tion. We al­so re­viewed new pos­si­bil­i­ties for mag­a­zines and the elec­tron­ic pub­li­ca­tion of con­tent pro­duc­tion and the op­er­a­tion of mag­a­zines tak­ing in­to ac­count the in­creased ac­ces­si­bil­i­ty of dig­i­tal ser­vices.

We al­so re­ceived video greet­ings from Swe­den: Jakob Lars­son and Jo­han Rönnblom from Stock­holm-based Mitt i mag­a­zine told us about their joint project, in which the AProf­it no­ti­fi­ca­tion man­age­ment sys­tem and the Neo and eNeo con­tent man­age­ment sys­tems were im­ple­ment­ed for them. In ad­di­tion, Mitt i's on­line pub­li­ca­tions were re­newed with the NeoDi­rect pub­li­ca­tion sys­tem.

Af­ter the day's pro­gram, we moved to a more re­laxed at­mos­phere, en­joy­ing good food, live mu­sic by trou­ba­dour Anssi Kän­sälä and the com­pa­ny of friends we have known for a long time.