The association of free newspapers celebrated 50 years of operation and after a day of seminars and exhibitions, it was time for awards in various categories.
Mitt i won in the category Digital effort of the year, the jury's justification was "In a tough competition for the digital reader, Mitt i has found a way where the reader can tailor their flow according to both geography and interests. The site confirms that local is most important even when reading digitally."
Background for the jury: Digital investment of the year. The jury assesses idea and execution on the basis of reader and user experience as well as on the basis of the editorial or commercial effect. Innovation and creativity are rewarded.
Mitt i has together with Anygraaf developed mitti.se, Mitt i uses Anygraaf's eNeo as its publishing system both for its website and its paper magazines.
About Mitt i
When Mitt i started in 1982, the most important basic ideas were that everyone should be able to afford and have the opportunity to take part in local news - that's how democracy is strengthened. With Mitt i, the people of Stockholm got a strong voice that unites and develops the local community and that also highlights the parts of the city that few people pay attention to.
Today, 40 years after the start, we meet readers throughout the week - with the newspaper in the letterbox every weekend and in our digital channels every day.
We report on the news that concerns and engages our readers. We do this by reviewing what is not working and at the same time highlighting what makes our municipalities and neighborhoods better places to live.